Little Peanut
Little Peanut began as a popular plushie, created by the National Peanut Board to raise awareness for peanut allergy prevention. Golin and CMP wanted to expand on this character. and reached out for me to direct and lead the CG work of transforming Little Peanut from a plushie into a fully animated character.
For smooth collaboration, I regularly presented on the 3D workflow for Golin and CMP to demystify the animation process. By doing this, all team members could contribute their creative ideas to Little Peanut's development regardless of their experience with animation.
Now, Golin, CMP, and the National Peanut Board are excited to share Little Peanut with the world and tell more stories with this little guy.
Client: National Peanut Board of America
Agency: Golin
Production Studio: CMP
RESPONSIBILITES
CREDIT
CMP EP: Derek Goldsmith CMP Producer: Rene Steinkeller CG Character Artist: Shane Dioneda
Golin Senior Producer: Megan Guerrant
Golin Creative Director: Vince Patton
Sound Design: Sarah Webb
CG Lead/Director Modeling Shading Animating Lighting