AMEX wanted to showcase their endless benefits—all on the back of their card! I worked with the team to plan how each scene would flip on and off. Referencing magic videos of how magicians fluidly waved their hands to pull off tricks gave us unique ideas for how the card could move. Along with building assets, I also made a 3D previs to help guide the shoot, then re-animated everything after filming. In the end, we created a set of videos that connected the endless benefits the card offers.